Primarion deploys an integrated partner and content management portal developed using AppPoint's Business Process Platform, BizAPP Studio

Primarion is a mixed signal integrated circuit (IC) company that designs, manufactures and markets digital power ICs. Primarion has an extensive partner network with which it shares IP and product specifications proprietary information. With enormous amount of information which needs to be securely and selectively shared with its end users Primarion was looking for a state of the art, highly customizable Electronic Content Management System. Most of the content being intellectual property, one of the primary requirement desired was an ability to manage Content, Partners and Customers in an integrated & secure manner. Internet being the most predominant medium for information exchange, obvious choice for Primarion was to have a solution based on internet platform. Having evaluated some of the leading solutions in the market, Primarion was looking for a solution and an implementer to partner with in implementing the solution which not only addresses problem as of today, but is also scalable and extendable to improve overall mission critical business processes in the organization. Based on various factors considered, Primarion identified AppPoint as a suitable partner to implement the solution using AppPoint's Business Process Platform, BizAPP Studio.

BizAPP Studio is AppPoint's state of the art BPEL & SOA compliant Business Process Platform which offers a comprehensive solution for organizations to model & automate their mission critical business processes. With its roles, responsibilities based security and workflow model organization can enforce complex business rules as it makes sense to their organization. 100% AJAX enabled zero administration client enables globally distributed teams to collaborate on managing day-to-day business in a seamless manner.

Deepak Savadatti, VP of Marketing at Primarion quotes - We at Primarion are continuously looking at ways by which we can enhance our business processes and as a first step looked at improving the way we collaborate with our partners and customers. We are happy to have deployed our first version of integrated content and partner management portal & have already seen the benefits of such a solution. We are already on our way to deploy the second phase of the solution which includes additional modules for managing Marketing and Communication as well as an Integrated Support Center. We chose AppPoint′s Business Process Platform as it offers a great amount of flexibility in terms of customization & is compliant with leading industry standards. During the first phase of the implementation we have realized the power the framework offers and look forward to furthering its adaptation in our organization. We are extremely pleased with the technical capability of AppPoint and the way we were able to work as a single team.

Chandrashekar Prabhakar, Director at AppPoint quotes - "BizAPP studio is our flagship product, which enables organization to continuously enhance the way business is conducted. With its BPEL & SOA compliant modeling capability, our clients can benefit from the latest technologies while leveraging their existing infrastructure. Integrated reporting, analysis and monitoring capability ensure promptness in the way business is conducted and enables users to respond to business critical events in a proactive manner." Using our framework, we have been successful in automating and integrating processes which spans across multiple enterprise solutions for SMEs and fortune 100 companies. We believe that business management is all about process management and we are committed to ensure that our clients are successful in managing their businesses.

For more details contact:

Shobha Nagan,
email:shobha@apppoint.com
Business Development Executive,
AppPoint Software Solutions,
#28, BHCS Layout,
Bannerghatta Road, Bangalore, India - 560076.
Phone: 011-91-80-41103673, 5
Fax: 011-91-80-41103674